Baby-friendly film show
Last updated 19:43, Thursday, 17 April 2008
WORKINGTON’S Plaza Cinemas has launched parent and baby screenings.
More than two dozen parents, some with friends, enjoyed romantic comedy 27 Dresses on Monday morning.
The Dunmail Park cinema sound was lower than normal and the lighting was turned up to make the screening comfortable for parents and babies.
The event was the brainchild of mum Toni Hill, of Egremont, who has a 22-month-old baby, Jake.
She and a group of friends from her ante-natal class wanted to go to the pictures, but found it wasn’t easy to arrange.
She said: “There is plenty to do with babies round here, for example I go to baby yoga and a sing-along group with Jake. But they’re all focused on the babies, which is fantastic, but there’s nothing where we can treat ourselves.”
She spoke to the cinema and in January and it ran a baby and parent screening of PS I Love You which Toni and about 20 other mums attended.
Another is scheduled for next month and cinema bosses will decide whether to hold more screenings on a frequent basis.
Cinema marketing manager Charlotte Kennedy said: “We understand how difficult it can be for new parents to enjoy the cinema, and it’s a first in the area.
“Measures were put in place to ensure both parents and babies were comfortable during the show.
“Parents were given a card to fill in with their feedback, and suggestions of what films they would like to see in the future.
“We will be running another one next month and then decide about future screenings.”
For more information visit www.workington-plaza.co.uk
